How do do you know if your software designs will improve your customer retention and Life Time Value (LTV)?
If you are like many customer-centric organizations you run surveys such as Net Promoter Surveys (NPS) to understand customer loyalty.
Understanding actions that cause my customers to churn
The second part of any retention program should determine the causes of churn. There is a difference between accounting for attributes that predict churn and the actual causes of churn or latent attrition.
Predicting customer churn: data models for the non-data-scientist
At the heart of what we as corporations/businesses do is a cycle of acquiring, retain and grow customers.
Using product usage analytics to predict customer retention and Expected Life Time Value (LTV)
How confidently can you predict customer retention or churn based on product usage?
How do do you know if your software designs will improve your customer retention and Life Time Value (LTV)?
Typical software organizations constantly prioritize product features. One approach to prioritization is to weigh and classify features based on their impact on customer acquisition, retention and growth.