Emotional Understanding E-book

Learn how Emotionally connected customers recall, promote and spend more with a brand.

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Discover the 3 things that every company must do to get started on their emotional customer understanding journey.


What's Inside

Learn how behavioral and consumer psychologists measure emotions today

Get insights from 3 major research projects that underline the perils of ignoring customer emotions

Get a preview of the Xmata recommended framework for measuring customer emotions

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