If you are like many customer-centric organizations you run surveys such as Net Promoter Surveys (NPS) to understand customer loyalty.
At the heart of what we as corporations/businesses do is a cycle of acquiring, retain and grow customers.
The second part of any retention program should determine the causes of churn. There is a difference between accounting for attributes that predict churn and the actual causes of churn or latent attrition.
How confidently can you predict customer retention or churn based on product usage?
Typical software organizations constantly prioritize product features. One approach to prioritization is to weigh and classify features based on their impact on customer acquisition, retention and growth.